With more than 5 years in the industry, the former communications planner of The Purpose Group has gained many precious experience in planning and content development. Her expertise is PR & social. She now expands her experience in integrated communication planning. Her strong sense of consumer insights, her creative head filled with ideas and her sensitivity to trends empower her planning and content development works. She has drawn on the outlook, skills and frameworks leveraged by established corporations as well as entrepreneurs. 

She has worked with span various fields: hi-tech (Samsung, LG, Huawei), food & beverage (Vinasoy, Vinamilk, LiF Kun), e-commerce (Chợ Tốt), real-esate (Diamond Island, Gamuda Land), corporate (Samsung CSR, FPT), etc.