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​LUXSTAY

Brand consultancy & Communication campaign

Background

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Luxstay is Vietnam’s first homestay network with exclusive distribution platform and operation system powered by technology since 2016.

Though launched for a while, Luxstay had not invested much in building and communicating its brand equity.

As the brand is growing big, Luxstay would like to start doing communication properly, step by step.

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What we offer 

  • Brand consultancy: competitor review, consumer research, building brand propositions

  • Social-PR planning: launching pilot campaign in collab with social influencers & content creators

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Achievements

  • Become trusted partner for not only Luxstay but also METUB and ViralWorks in providing fast and effective communication solutions

  • Gain good relationship with METUB and ViralWorks to have best deals with influencers 

By W Group 

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