Background

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• The awareness of Yamaha’s values is lower than expectation, especially in Yamaha scooters. Underestimation of Yamaha’s scooter about Fuel efficiency,  Durability, Quality, Status’ still exist. It leads a need for a mass and viral communication to change perception of young customers.ility and fuel efficiency”

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What we offer

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• Educate New Brand Values of Yamaha products “Not only fashion, young lifestyle but also durability, affordability and fuel efficiency” via collaborate with Hottest youtube channels in Vietnam to create a series of viral video.

• Leverage ecosystem of Youtube channels  (Youtube + Facebook + Influencer) to make content fly and constantly push for maximimum views.